The Progressive® Detroit Boat Show is on the move in 2026 and will be located at the Suburban Collection Showplace due to scheduling conflicts at Huntington Place.
The location might be changing, but the same great show will go on February 12-15, 2026, with dozens of cruisers over 30’ on display, and hundreds of boats for all types and sizes including center consoles, runabouts, wake boats, pontoons, personal watercraft, and more! Plus, nautical goods and accessories, dock and hoists, marinas, and more.
“There will be big boats, big promotions, and big fun to be had at this year’s Detroit Boat Show in February in Novi,” said Pete Beauregard, Jr., MBIA Boat Show Committee Chair and President of Colony Marine who typically brings in the largest boat on display deemed ‘Queen of the Show’. “People come from all over Michigan and the Great Lakes rendezvous at this show each year, and we expect this year’s show to be no different!”
The Progressive® Detroit Boat Show is known as the original, biggest, and best boat show in Michigan and one of the top shows in the country based on size, attendance and sales. The event is the premier showing of all things boating with the debut of more than a hundred new model introductions! The boat show is one stop shopping with financing and purchasing happening right on the show floor. Many dealers attribute up to half of their annual sales from sales and leads gained from this show.
More than just the boats to see, many features and promotions make the Progressive Detroit Boat Show a great event that will entertain the whole family.
- New! Weekend appearances from Michigan-native Captain Lee from the hit show ‘Below Deck’
- Live Music in the new Yacht Rock Lounge with an interactive band
- Kids Zone with fun for all ages
- Great Food choices with specials features!
- Annual commemorative T-shirt Giveaway
- Career Day – Friday, February 13 – Students and Educators will visit the show to learn more about careers in Michigan’s marine industry.
- Free Boaters Safety Course Feb. 14 (preregistration required)
- Interactive Progressive Insurance Sponsor Display with appearances by the hilarious Shanty Characters
- Deals, Giveaways, and much more!
Visit detroitboatshow.net for Highlights, features, and promotion schedules.
For more information visit www.detroitboatshow.net. HOURS: Thursday: 2 p.m. – 9 p.m., Friday: Noon – 9 p.m., Saturday: 10 a.m. – 8 p.m., Sunday: 10 a.m. – 5 p.m. Parking is available for a fee at Suburban Collection Showplace. The Progressive Detroit Boat Show is owned and produced by the Michigan Boating Industries Association (MBIA), the voice of boating in Michigan. Revenue generated from this event is returned to fund boater’s interests via MBIA’s programs and services.
The Progressive Detroit Boat Show is sponsored by Progressive Insurance and Great Lakes Scuttlebutt, the official publication of the MBIA Boat Shows.
