Suburban Collection Showplace• Novi
NEW LOCATION FOR 2026!
46100 Grand River Avenue
Novi, MI 48374
Thursday: 2pm – 9pm
Friday: 12pm – 9pm
Saturday: 10am – 8pm
Sunday: 10am – 5pm
SHOW INFO
Tickets
Adults: $14
Children 12 & Under: FREE with an adult
Free admission (for 1) for all active military, police and firefighters.
The Detroit Boat Show only accepts US currency.
Coming Soon! – purchase e-tickets NOW and skip the line!
Buying for a group? Click here to order a group rate for more than 25 tickets.
Special Admission Days
Children 12 & Under: FREE with an adult
Free admission (for 1) for all active military, police, and firefighters, with valid badge.
Saginaw, Michigan native Captain Harold Lee, popular from his role on Bravo TV’s “Below Deck” will be at the Detroit Boat Show talking boating, taking pictures and signing autographs. While he has been in the luxury yachting industry for over twenty-five years, the “Stud of the Sea” didn’t switch careers until the age of 35. Since then, he has commanded more than a dozen superyachts of up to 185’. Never a dull moment with the stories of Captain Lee.
Captain Lee appearances:
Saturday, February 14: 11a-1p & 2p-6p
Sunday, February 15: 11a-1p & 2p-4p
Create fun nautical designs with paint markers and stencils that you can take home with you!
Friday – Sunday, shirts are FREE (one per child) while supplies last.
Live Music in the Yacht Lounge
LAMAR WOODALL
Friday, February 13: 5-9pm
Saturday, February 14: 6-8pm
The Michigan marine industry is facing a critical demand within our $11.7 billion industry for qualified employees. Attend Career Day at the Progressive Detroit Boat Show to learn more about training and career opportunities available during show hours.
Visit the Sustainability booth for a free t-shirt (while supplies last) that makes people aware of their responsibility in negating the spread of Aquatic Invasive Species.
Show us your social media post with #CleanDrainDry for your free shirt!
Detroit Boat Show
-
Exhibitors
| Company, Location(s) |
| Action Water Sports Of Fenton Inc., F9, F13, F11, E1 |
| Air Dock, G7 |
| American Marine Shore Control, G24 |
| Anchor Marine Construction, G3 |
| Anderson's Boat Sales, LLC, E3 |
| Aqua Sports Marine, Inc., D2 |
| Bees Sports, M4, N5 |
| BilgeBuddy, F24 |
| Blue Lagoon Boating Center, D4 |
| Boatr AI, F32 |
| BRP Sea-Doo, L1 |
| C & C Sports, Inc., J1 |
| Capt. Steve Jones Charters, F2 |
| Carved Lake Art, G2 |
| Clean Marina Foundation, |
| Club Royale Sales & Service, K5, K6 |
| Cocktail Kickboards, F20 |
| Colony Marine Sales & Service, B4 |
| Decks & Docks, K4, J3 |
| Detroit River Sports, F6, |
| Devils Lake Water Sports, Inc., L4 |
| Dinghy Concepts, Inc., C7 |
| Dockside Canvas, F29 |
| Dometic Group, F22 |
| Eagle Point Marina, H5 |
| EZ Dock of Mid America, C9 |
| FLOE International, Inc., K2 |
| Freedom Boat Club, C5, |
| Grace Performance, C1 |
| Grand Pointe Marina Of Detroit & Lansing, E4 |
| Irish Boat Shop- Harbor Springs, F17, F15 |
| Jack's Mullett Lake Marina, E5, |
| Jackson Canvas Company, H2 |
| Keenan Marina, Inc., A4 |
| KRAHN Cottage & Homefront, D3 |
| Lake Mat, F29 |
| Lakeside Formula, D5 |
| LeafFilter, G11 |
| Leafguard, F23 |
| Lock it Dock it, G14 |
| Macomb County Sheriff Marine Division, |
| MacRay Harbor, Inc., G5 |
| Manitowoc Marina, A2 |
| Mercury Marine, G20 |
| Oakland County Boat Sales, M2, L3 |
| On Pointe Contracting, J2, |
| Paddle North, H3 |
| Paradise Pad, F33, F31 |
| Pietila Family Agency, F10 |
| Progressive Insurance, B1 |
| Quais Bertrand, C4 |
| Ray C's, G8, G6 |
| Reed Yacht Sales, M1, |
| Rosenau Powersports, F16, F14, F12 |
| Safe Harbor Marinas, F1, F5, F3, F7 |
| Safe Tow Boat Towing, |
| Schneider Fabrications, Inc., C3 |
| SeaDek/Advanced Boatworks, F34 |
| Seajay Marine Group, G1 |
| Silver Spray Sports, K1 |
| Skipper Buds, N4 |
| Soundwaves, F18 |
| Star Glow Products, F28 |
| Starr Docks and Lifts, H1 |
| Sun Sport Marine Inc, B5 |
| The Bear Factory Events, A1 |
| Tiki Republic, G19 |
| Tow Boat U.S. - Detroit, F26 |
| Treasures Forever, C6 |
| U.S Customs & Border Protection, |
| United States Coast Guard AuxDiv 18, |
| Vinyl Graphix, Inc., F19 |
| Walstrom Marine, Inc., B3 |
| Wayne County Sheriff Marine Division, |
| Wilson Marine Corp., N1 |
| Wonderland Marine - West, M6, J5 |
| Yamaha Motor Corp, L6 |
Restaurants
Enjoy great restaurants of all types!
Shopping
Shop ‘til you drop! Hundreds of stores at Twelve Oaks Mall, Novi Town Center, Twelve Mile Crossing at Fountain Walk are all within a couple miles.
Good Times!
In addition to the Boat Show, enjoy Axe Throwing and Curling at The Hub, Escape
Room, Trampoline Park, iFly indoor skydiving and a number of other activities.
Spend a few days! Stay just next door to the Boat Show at the Hyatt or a number of hotels along Novi Road near shopping/entertainment.
Explore the Novi area even more with the Chamber of Commerce Business Directory
Exhibitor Information
Floorplan
2026 Floorplan
- To view the 2026 Rules & Regulations click here
- To view the 2026 Exhibitor Manual click here
- Click Here to purchase exhibitor insurance through Rainprotection Insurance starting at $109
- 2026 DBS Exhibitor Kit
- In the Decorator Manual:
- Page 1: Instructions on how to order online
- Page 2: Advanced Warehouse Shipments/Shipping Address
- AWS accepted from 1/6-2/6, 2026
- Page 25: High Lift/ Sign & Banner Hanging
- Advanced Order deadline 14 days prior to move-in
- Page 26: Freight Handling
- Page 30: Fork lift services
- Advanced order deadline 14 days prior to move-in
-
Page 39: Utility Order Form
-
Advanced order deadline 5 days prior to move-in
-
- Page 42: Internet Order Form
- Page 44: Parking Pass Request Form
-
Deadline to order in advance in February 6th, 2026 – orders will not be accepted after this date!
- Exhibitors must park only in the back of the building (North End)
-
- In the Decorator Manual:
- To quality for advance rates all order forms with payment must be received by 5:00 pm on January 26th.
Hotel Reservations
Deadline to book is January 14th, 2026 – please contact the MBIA at 734.261-0123 if there are any issues or the room block is full when trying to book.
Promoting 2026 Detroit Boat Show – Webinar Recording
Hear from Greg Bojko at Adstrategies, MBIA’s advertising partner, on how MBIA plans to promote the 2026 Show. The presentation includes why we buy the ads we do, new trends and much more!
Detroit Boat Show Career Days
Information coming soon.
PAST BOAT SHOW NEWS – Click on the dates to see PDFs of Boat Show News Previously Sent
DIGITAL / SOCIAL MEDIA TOOL KIT
At these links, please find pre-designed graphics of various sizes for use on Social channels, digital media, websites, Email blasts, etc. Feel free to add your company or brand logos, your booth number of whatever you would like.
If you need any additional sizes or have specific requests, please feel free to email our ad agency – BennyF@adstrategies.com
CURRENT EXHIBITORS – CLICK HERE TO LINK TO THE EXHIBITOR PORTAL
Portal includes: invoices, making payments, MBIA Forms
All MBIA forms are due in the Exhibitor Portal by November 22nd, 2023.
Contact: Bethany Sly, Director of Exhibitor Sales – bsly@mbia.org or 734.261.0123 ext. 2
Want to gain market share in Michigan’s boating market?
Contact Bethany Sly for boat show sponsorship opportunities at bsly@mbia.org or call 734-261-0123, ext. 2.
Detroit Boat Show
Business Office
c/o Michigan Boating Industries Association
8625 Richardson Road
Commerce Township, MI 48390
Show Location
TCF Center
1 Washington Blvd.
Detroit, MI 48226
E-mail: boatmichigan@mbia.org
Phone: 734.261.0123
Fax: 734.261.0880
2025 Press Releases
- Progressive Detroit Boat Show cruises into Huntington Place in February 2025
- State and national statistics boast recreational boating industry
- Career Day at the Progressive Detroit Boat Show promotes marine jobs
New Products Debuting at the 2025 Progressive Detroit Boat Show
Progressive Insurance is sponsoring this year’s Detroit Boat Show!
Great Lakes Scuttlebutt is the Official Magazine of MBIA Boat Shows!
